| 000 | 01111nam a2200409Ia 4500 | ||
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| 001 | UCASAGRANDE115 | ||
| 007 | ta | ||
| 008 | 210819s1991||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-0-13-851932-2 | ||
| 040 | _aUCASAGRANDE | ||
| 082 | _a658.8 | ||
| 100 |
_aKotler, Philip _eautor |
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| 240 | _a171 | ||
| 240 | _a266 | ||
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| 240 | _a338 | ||
| 240 | _a470 | ||
| 240 | _a529 | ||
| 245 | 0 | _aStrategic marketing for nonprofit organizations | |
| 250 | _a4a ed | ||
| 260 |
_aNew Jersey: _bPrentice Hall, _c1991 |
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| 300 |
_a644 p.; _c24 cm |
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| 500 | _aincluye índice de nombres | ||
| 513 | _b1991 | ||
| 520 | _aContiene: Develoloping a customer orientation, Strategic planning and organization, Developing and organizing resources, Designing the marketing mix, Controlling marketing strategies. | ||
| 650 |
_aONG'S _957381 |
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| 650 |
_aOrganizaciones no Gubernamentales _957382 |
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| 942 |
_c1 _e2012-10-23 |
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| 999 |
_c115613 _d115613 |
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