000			01584nam a2200253Ia 4500
001			UCASAGRANDE114
007			ta
008			210819s1989||||xx |||||||||||||| ||und||
040			_aUCASAGRANDE
082			_a658.048
100			_aKotler, Philip _eautor
240			_a305
245		0	_aSocial marketing: strategies for changing public behavior
250			_a1a ed
260			_aNew York: _bThe Free Press, _c1989
300			_a201 p.; _c24 cm
500			_aIncluye Bibliografia e índice
513			_b1989
520			_aIncluye lo siguiente: Understanding social marketing. Analyzing the social marketing enviroment. Managing social marketing. The nature and role of social campaigns. The social marketing approach to social change. Social Marketing Research. Mapping the social marketing enviroment. Analyzing the behavior of target adopters. Analyzing the diffusion of social products. Designing the social product. Making the social product available: Distribution hannels. Managing the costs of adoption. Promoting through mass communication. Promoting thrpugh selective communication. Promoting through oersonal communication. Triggering target adopters actions. Manging service delivery and target adopters. satisfaction. Mobilizing influence groups. Developing the social marketing plan. Organizing and implementing social marketing programs. Controlling sociual marketing programs and evaluation
650			_aComercialización Marketing _957378
650			_aMarketing Social _957379
700			_aRoberto, Eduardo _eautor _957380
942			_c1 _e2012-10-23
999			_c115612 _d115612