Ornanizations for graphic designers 275-296 Selected bibliography p. 287-290

1998

Contents: relationships worts of times, best of times, negotiating: lessons from a caveman, the process of setting fees, the aiga standard form of agreement...Part. 2. legal structures for the design firm, principles of design firm management, principles of managing the corporate design department, large project management...Part 3. marketing discovering america, marketing the design firm, internet marketing strategies. Part 4. rights. copyrigth and licensing, Infrigement, inlfuence, and plagiarism, fair use and permissions... Part 5. ethics. the aiga standars of professional practice, ethics in a electronic age, simpliplying design (and your life)...resouces.