TY  - BOOK
AU  - 
TI  - Methods Beyond Interviewing in Qualitative Market Research / 
U1  - UCG 001.42 
PY  - 2002///
CY  - London: 
PB  - SAGE, 
KW  - Investigación Cualitativa
KW  - Entrevista
N1  - Introduction: The Interview in Social and Market Research.- Observation and Ethnography.- Research, Creativity and the Future.- Research and Consultation in the Public Sector.- Semiotics and Cultural Analysis.- Qualitative Research and the Internet.- Conclusions
UR  - https://drive.google.com/file/d/1kjGQpXcySMIDAh35lXUKvs_c7IxoOg8I/view?usp=drive_link
ER  -