Desai, Philly,   autor <br/><br/>
Methods Beyond Interviewing in Qualitative Market Research /  
Philly Desai 
 - !era. Edición 
 - London:   SAGE,   2002 
 - Vol. 3, 136 páginas;   23x16 centímetros 
<br/><br/> Introduction: The Interview in Social and Market Research.- Observation and Ethnography.- Research, Creativity and the Future.- Research and Consultation in the Public Sector.- Semiotics and Cultural Analysis.- Qualitative Research and the Internet.- Conclusions. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investigación Cualitativa<br/>Entrevista
<br/><br/><label>Dewey Class. No.: </label>UCG 001.42  / DESm 18866