TY - BOOK AU - TI - The entertainment economy: : how mega - media forces are transforming our lives / SN - 0-8129-3042-8 U1 - UCG 302.2345 PY - 1999///. CY - New York: PB - Random House KW - Televisión N1 - You are now entering the entertainment zone. Hedonomies: the fun-focused consumer. The E-Factor: there's no business without show businbess. The battle for your attention ER -