The entertainment economy: how mega - media forces are transforming our lives /
Michael J. Wolf, autor
- 1a edición;
- New York: Random House 1999.
- 314 páginas: 23 X 16 centímetros
You are now entering the entertainment zone. Hedonomies: the fun-focused consumer. The E-Factor: there's no business without show businbess. The battle for your attention