TY  - BOOK
AU  - 
AU  - 
TI  - Positioning: the Battle for your Mind
SN  - 978-0-446-34794-5
U1  - 658.8 
PY  - 1986///
CY  - New York: 
PB  - Warner Books, 
KW  - Marketing
KW  - Marketing - Posicionamiento
N1  - 1986
N2  - What positioning is all about.- The Assault on the mind.- Getting into de Mind.- Those Little Ladders y Your Head.- You Can´t Get There from Here.- Positioning of a Leader.- Positioning of Follower.- Repositioning the Competition.- The Power of the Name.- The No-Name Trap.- The Free-Ride Trap.- The Line-Extension Trap.- When Line Extension Can Work.- Positioning a Company: Xerox.- Positioning a Country: Belgium.- Positioning an Island: Jamaica.-Positioning a Product: Milk Duds.- Positioning a Service: Mailgram.- Positioning a Long Island Bank.- Positioning a New Jersey Bank.- Positioning a ski resort: Stowe.- Positioning the Catholic Church.- Positioning Yourself and Your Career.- Positioning Your Bussiness.- Playing de Positioning Game
ER  -