Trout, Jack <br/><br/>
Positioning: the Battle for your Mind 

 - 1era. ed. 
 - New York:   Warner Books,   1986 
 - 213 p.;   17 cm 
<br/><br/>1986 
<br/><br/> What positioning is all about.- The Assault on the mind.- Getting into de Mind.- Those Little Ladders y Your Head.- You Canīt Get There from Here.- Positioning of a Leader.- Positioning of Follower.- Repositioning the Competition.- The Power of the Name.- The No-Name Trap.- The Free-Ride Trap.- The Line-Extension Trap.- When Line Extension Can Work.- Positioning a Company: Xerox.- Positioning a Country: Belgium.- Positioning an Island: Jamaica.-Positioning a Product: Milk Duds.- Positioning a Service: Mailgram.- Positioning a Long Island Bank.- Positioning a New Jersey Bank.- Positioning a ski resort: Stowe.- Positioning the Catholic Church.- Positioning Yourself and Your Career.- Positioning Your Bussiness.- Playing de Positioning Game 
<br/><br/><label>ISBN: </label>978-0-446-34794-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Posicionamiento
<br/><br/><label>Dewey Class. No.: </label>658.8