Kotler on marketing: how to create, win, and dominate markets - Kotler, Philip (New York: The Free Press, 1999)
Building profitable businesses through world-class marketing. Using marketing to understand, create, comunicate, and deliver value. Identifyng market opportunities and developing targeted value offerings. Developing value propositions and building brand equity. Developing and using marquet intelligence. Designing the marketing mix. Acquiring retaining,and growing customers. Dsigning and delivering more customer value.
Keywords: Marketing