Ries, Al <br/><br/>
The fall of advertising and the rise of PR 

 - 1a ed 
 -  Harper Collins,   2002 
 - 295 p.:   il;   22 cm 
<br/><br/>2002 
<br/><br/><label>ISBN: </label>978-0-06-008198-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad<br/>Relaciones Públicas
<br/><br/><label>Dewey Class. No.: </label>659.1