TY  - BOOK
AU  - Baquerizo, Angelo Tutor
AU  - Dume Velasco, Silvia Leonor
TI  - Diseño de campaña de narrativa transmedia para Premi y Mi Casita Grande
U1  - POS 2019 
PY  - 2019///
CY  - 
PB  - Universidad Casa Grande. Departamento de Posgrado, 
KW  - CAMPAÑA DE COMUNICACIÓN
KW  - COMUNICACIÓN DIGITAL
KW  - Educación Inicial
KW  - NARRATIVA TRANSMEDIA
KW  - TESIS DE MAESTRÍA
N1  - 2019
N2  - This project presents a transmedia storytelling campaign design to promote and position the PREMI and Mi Casita Grande brand through telling stories on different online platforms accompanied by a digital strategy. Through research, the needs and problems of both mother and child education programs were known. Thus, it was possible to establish the values and identity of the brand to develop a campaign planning that includes several means
UR  - http://dspace.casagrande.edu.ec:8080/bitstream/ucasagrande/1898/1/Tesis2075DUMd.pdf
ER  -