Baquerizo, Angelo Tutor <br/><br/>
Diseño de campaña de narrativa transmedia para Premi y Mi Casita Grande 

 -  Universidad Casa Grande. Departamento de Posgrado,   2019 
 - 78 p.;   Digital 
<br/><br/>2019 
<br/><br/> This project presents a transmedia storytelling campaign design to promote and position the PREMI and Mi Casita Grande brand through telling stories on different online platforms accompanied by a digital strategy. Through research, the needs and problems of both mother and child education programs were known. Thus, it was possible to establish the values and identity of the brand to develop a campaign planning that includes several means. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CAMPAÑA DE COMUNICACIÓN<br/>COMUNICACIÓN DIGITAL<br/>Educación Inicial<br/>NARRATIVA TRANSMEDIA<br/>TESIS DE MAESTRÍA
<br/><br/><label>Dewey Class. No.: </label>POS 2019