TY - BOOK AU - AU - TI - Fundraising for dummies SN - 978-0-470-56840-8 U1 - 658.048 PY - 2010/// CY - Indianpolis: PB - Wiley Publishing, Inc, KW - Marketing Social N1 - Puttin your fundraising ducks in a row. Fundraising in a changing economy. Identifying the fruits of your fundraising passion. Finding the right perspective: fundraising issues and ethics. Finding and winning over donors. Telling your story and building your brand. Engaging your givers with the right campaigns; 2010 ER -