Fundraising for dummies - Murray, Katherine; Mutz, John (Indianpolis: Wiley Publishing, Inc, 2010)
Puttin your fundraising ducks in a row. Fundraising in a changing economy. Identifying the fruits of your fundraising passion. Finding the right perspective: fundraising issues and ethics. Finding and winning over donors. Telling your story and building your brand. Engaging your givers with the right campaigns.
Keywords: Marketing Social