Rogers, Everett M.

Diffussion of innovations - 4ta. ed. - New York: The Free Press, 1995 - 519 p.; 23.5 cm

Elements of diffussion.- A history of diffusion research.- Contributions and criticisms of diffusion research.- The generation of innovations.- The innovation- decision process.- Atributes of innovations and their rate of adoption.- Innovativeness and adopter categories.- Diffusion networks.- The change agent.- Innovation in organizations.- Consequences of innovations.

1995

978-0-02-926671-7


Difusión de la tecnología
Innovación social

303.484