Diffussion of innovations
- 4ta. ed.
- New York: The Free Press, 1995
- 519 p.; 23.5 cm
Elements of diffussion.- A history of diffusion research.- Contributions and criticisms of diffusion research.- The generation of innovations.- The innovation- decision process.- Atributes of innovations and their rate of adoption.- Innovativeness and adopter categories.- Diffusion networks.- The change agent.- Innovation in organizations.- Consequences of innovations.