Jaffe, Joseph <br/><br/>
Life after the 30 - second spot: energize your brand with a bold mix of alternatives to traditional advertising 

 - 1a ed 
 - New York:   John Wiley and Sons, Inc.,   2005 
 - 284 p.:   il;   22.5 cm 
<br/><br/>The nend of mass media. What's eating the 30 second commercial?. The solution: Re: think four fundamentals of marketing. Approaches that a re transforming the marketing and advertising games. 
<br/><br/>2005 
<br/><br/><label>ISBN: </label>978-0-471-71837-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>659.1