TY - BOOK AU - TI - No logo SN - 978-0-312-20343-6 U1 - 658.822 PY - 1999/// CY - New York: PB - Picador, KW - Marca N1 - New Branded World The brand Expands. Alt Everything: The youth Market and the Marketing. of cool.The Branding of Learning. Ads in schools and uNIVERSITIES; 1999 ER -