Klein, Naomi No logo - New York: Picador, 1999 - 430 p.; 24 cm New Branded World The brand Expands. Alt Everything: The youth Market and the Marketing. of cool.The Branding of Learning. Ads in schools and uNIVERSITIES. 1999 ISBN: 978-0-312-20343-6 Subjects--Topical Terms: Marca Dewey Class. No.: 658.822