TY  - BOOK
AU  - 
TI  - The advertising concept book: thik now, design later
SN  - 978-0-500-28738-5
U1  - 659.1 
PY  - 2009///
CY  - 
PB  - Thames & Hudson, 
KW  - Publicidad
N1  - Basic tools. The strategy. Print. The campaing. The tagline. Generating strategies and ideas. TV. Ambient. Interactive. Copy. Radio. Integrated. Execution. Presenting and selling your work. The student book; 2009
ER  -