Barry, Pete <br/><br/>
The advertising concept book: thik now, design later 

 -  Thames & Hudson,   2009 
 - 272 p.;   24 cm 
<br/><br/>Basic tools. The strategy. Print. The campaing. The tagline. Generating strategies and ideas. TV. Ambient. Interactive. Copy. Radio. Integrated. Execution. Presenting and selling your work. The student book. 
<br/><br/>2009 
<br/><br/><label>ISBN: </label>978-0-500-28738-5 
<br/><br/><label>Subjects--Index Terms: </label>Publicidad 
<br/><br/><label>Dewey Class. No.: </label>659.1