TY  - BOOK
AU  - 
TI  - The pachage as marketing tool
SN  - 978-0-8019-6954-6
U1  - 676.3 
PY  - 1982///
CY  - 
PB  - Chilton Book Company, 
KW  - Packaging - Diseño
N1  - Demographics and the american consumer. Managing the packaging function. The product is the package. The package and the promise: the role of advertising. From Gutenberb to gravure printing techniques. Test marketing. Packaging economics. Role of the package in product success. Brand names and trademarks; 1982
ER  -