Sacharow, Stanley <br/><br/>
The pachage as marketing tool 

 - 1a ed 
 -  Chilton Book Company,   1982 
 - 206 p.;   24 cm 
<br/><br/>Demographics and the american consumer. Managing the packaging function. The product is the package. The package and the promise: the role of advertising. From Gutenberb to gravure printing techniques. Test marketing. Packaging economics. Role of the package in product success. Brand names and trademarks 
<br/><br/>1982 
<br/><br/><label>ISBN: </label>978-0-8019-6954-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Packaging - Diseņo
<br/><br/><label>Dewey Class. No.: </label>676.3