Mayer, Martin Madison avenue U.S.A - Chicago: NTC Business Books, 1992 - 332 p.; 24 cm The advertisingman: habitat, functions and history. Advertisements and agencies. Getting the massage out to the people. Finding the facts of life. Impact 1992 ISBN: 978-0-8442-3247-8 Subjects--Topical Terms: Publicidad - Advertising Dewey Class. No.: 659.1