TY  - BOOK
AU  - Ogilvy, David
TI  - Ogilvy on advertising
SN  - 978-0-394-72903-9
U1  - 659.1 Ogi O 
PY  - 1983///
CY  - New York: 
PB  - Vintage Books, 
KW  - Publicidad
N1  - 1983
N2  - Contiene: Overture. How to produce advertising that sells. Jobs in advertising - and how to get them. How to get cleints. Open letter to a client in search of an agency. Wanted: a renaissance in print advertising. How to make TV commercials that sell. Advertising corporations. How to advertise foreign travel. The secrets of success in business-to-business advertising. Direct mail, my first love and secret weapon. Advertising for good causes. Competing with procter y gamble. 18 Miracles of research. What little I know about marketing. Is America still top nation?. Lasker, Resor, Rubicam, Burnett, Holkins and Bernbach. What's wrong with advertising?. I predict 13 changes
ER  -