TY  - BOOK
AU  - 
AU  - 
AU  - 
TI  - Marketing 3.0
SN  - 978-0-470-59882-5
U1  - 658.8 Kot M 
PY  - 2010///
CY  - New Jersey: 
PB  - WILEY, 
N1  - Incluye índice; 2010
N2  - Contents: Welcome to marketing 3.0. Future model for marketing 3.0. Stretegy. Marketing the mission to the consumers. Marketing the values to the channel partners.. Marketing the vision to the shareholders. Application. Delivering socio=cultural transformación. Creating emerging market entrepreneurs. Striving for environmental sustainability. Putting it all together
ER  -