TY  - BOOK
AU  - 
TI  - Tested advertising methods
SN  - 978-0-13-095701-6
U1  - 659.13 Cap T 
PY  - 1997///
CY  - New Jersey: 
PB  - Person Education, 
KW  - Publicidad
N1  - 1997
N2  - Contents: The new advertising strategy. The most import part of an advertisement. Headlines that attract the most readers. Right and wrong methods of writing headlines and direct mail teasers
ER  -