Caples, John <br/><br/>
Tested advertising methods 

 - 5a ed 
 - New Jersey:   Person Education,   1997 
 - 278 p.:   il;   23 cm 
<br/><br/>1997 
<br/><br/> Contents: The new advertising strategy. The most import part of an advertisement. Headlines that attract the most readers. Right and wrong methods of writing headlines and direct mail teasers 
<br/><br/><label>ISBN: </label>978-0-13-095701-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>659.13 Cap T