TY  - BOOK
AU  - 
TI  - Buyology: : truth and lies about why we buy
SN  - 978-0-385-52389-9
U1  - 658.8 Lid B 
PY  - 2010///
CY  - New York: 
PB  - Crown Business, 
N1  - Includess Bibliographical references and index; 2010
N2  - How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Londstrom presents the astonishing findings from his groundbreaking three-year
ER  -