Buyology: truth and lies about why we buy
- 1a ed
- New York: Crown Business, 2010
- 254 p.; 20 cm
Includess Bibliographical references and index
2010
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Londstrom presents the astonishing findings from his groundbreaking three-year.