Dru, Jean-Marie
How disruption brought order: the story of a winning strategy in the world of advertising
- 1a. ed
- Palgrave Macmillan, 2007
- 233 p.; 23 cm
Contenido: Thinking differently: The method. The product. The media. The agency. Acting differently. Behaving differently
2007
978-0-230-60069-0
Publicidad
659.111