TY  - BOOK
AU  - 
TI  - Readings in account planning
SN  - 978-1-887229-36-4
U1  - 657 
PY  - 2008///
CY  - Chicago: 
PB  - The Copy Workshop, 
KW  - Planificación de Presupuesto
N1  - 2008
N2  - Origins. The Account planning revolution. Ideas: How advertising works. Tools: A review of qualitative methods. Future: Above and beyond advertising planning
ER  -