Weichselbaum, Hart <br/><br/>
Readings in account planning 

 - 1a. ed 
 - Chicago:   The Copy Workshop,   2008 
 - 316 p.;   25 cm 
<br/><br/>2008 
<br/><br/> Origins. The Account planning revolution. Ideas: How advertising works. Tools: A review of qualitative methods. Future: Above and beyond advertising planning 
<br/><br/><label>ISBN: </label>978-1-887229-36-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Planificación de Presupuesto
<br/><br/><label>Dewey Class. No.: </label>657