TY  - BOOK
AU  - Morrison, Margaret A.
AU  - Bartel Sheehan, Kin
AU  - Haley, Eric
TI  - Using qualitative research advertising: strategies, techniques, and applications
SN  - 978-0-7619-2599-6
U1  - 001.42 
PY  - 2002///
CY  - California: 
PB  - Sage Publications, Inc., 
KW  - Investigación - Métodos de investigación
N1  - 2002
N2  - A brief history of account planning, the function planning,the role of research in the day activies of account planners stages of account planning,inside the qualitative world, assumptions that bind,qualitative words
ER  -