TY  - BOOK
AU  - Imms, Mike
AU  - Ereaut, Gill
TI  - An introductions to qualitative markert research / 
SN  - 978-0-7619-7272-2
U1  - 001.42 Imm I 
PY  - 2003///
CY  - California: 
PB  - Sage Publications, 
KW  - Investigación - Técnicas
N1  - 2003
N2  - Introductionwhat is qualitative market research, Characteristics of qualitative market research as a commercial practice, What do oranisations get form qualitative market research, What does the qualitative market research industry look like, Defining the problem and designing the project, How local and international qualitative market research projects work, Ethics and professional standars
UR  - https://drive.google.com/file/d/1A1ibIg_FZpty7csicgsrmz2Oh4FMFnJY/view?usp=sharing
ER  -