Imms, Mike <br/><br/>
An introductions to qualitative markert research /  
Mike Imms, autor 
 - 1a edición; 
 - California:   Sage Publications,   2003. 
 - 136 páginas:   23.5 centímetros 
 -  V. 1. .
<br/><br/>2003 
<br/><br/> Introductionwhat is qualitative market research, Characteristics of qualitative market research as a commercial practice, What do oranisations get form qualitative market research, What does the qualitative market research industry look like, Defining the problem and designing the project, How local and international qualitative market research projects work, Ethics and professional standars 
<br/><br/><label>ISBN: </label>978-0-7619-7272-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investigación - Técnicas
<br/><br/><label>Dewey Class. No.: </label>001.42 Imm I