TY  - BOOK
AU  - Ereaut, Gill
TI  - Analysis and interpretation in qualitative market research
SN  - 978-0-7619-7272-3
U1  - 001.42 Ere A 
PY  - 2003///
CY  - California: 
PB  - Sage Publications, 
KW  - Investigación - Investigación Cualitativa
N1  - 2003
N2  - The status of analysis and interpretation in qualitative market research, qualitative research as a commercial activity, frameworks for thinking: electricism, pragmatsm and theory, the experience of analysis and interpretation in comercial qualitative research,processes of analysis, processes of interpretation
UR  - https://drive.google.com/file/d/1aEWjJl-9WuehN8m8z_Q7qT_y3qSh6A6H/view?usp=sharing
ER  -