TY  - BOOK
AU  - Wardle, Judith
TI  - Developing advertising with qualitative markert research
U1  - 001.42 War D 
PY  - 2003///
CY  - California: 
PB  - Sage Publications, 
KW  - Investigación Marketing
N1  - 2003
N2  - Why Qualitative research, what is advertising, how advertising works, the planning process and the role of research, the research process: from briefing to fielwork, from analysis and interpretation to presentation, representations of the advertising, the politics of advertising research, international advertising research
UR  - https://drive.google.com/file/d/1OknNRtcMFyoGMt135lYQebSCi-EdcXcx/view?usp=sharing
ER  -