Wardle, Judith <br/><br/>
Developing advertising with qualitative markert research 

 - 1a ed 
 - California:   Sage Publications,   2003 
 - 135 p. V. 6;   23.5 cm 
<br/><br/>2003 
<br/><br/> Why Qualitative research, what is advertising, how advertising works, the planning process and the role of research, the research process: from briefing to fielwork, from analysis and interpretation to presentation, representations of the advertising, the politics of advertising research, international advertising research 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investigación Marketing
<br/><br/><label>Dewey Class. No.: </label>001.42 War D