TY  - BOOK
AU  - Lillis, Geraldine
TI  - Delivering results in qualitative markert research
SN  - 978-0-7619-7272-3
U1  - 001.42 Lil D 
PY  - 2003///
CY  - California: 
PB  - Sage Publications, 
KW  - Investigación Cualitativa
N1  - 2003
N2  - What dos qualitative market, the changing business of qualitative market research,defining roles and skills, defining the problem, constructing the story, delivering the goods: wich method
ER  -