Lillis, Geraldine

Delivering results in qualitative markert research - 1a ed - California: Sage Publications, 2003 - 135 p. V. 7; 23.5 cm

2003

What dos qualitative market, the changing business of qualitative market research,defining roles and skills, defining the problem, constructing the story, delivering the goods: wich method

978-0-7619-7272-3


Investigación Cualitativa

001.42 Lil D