TY  - BOOK
AU  - 
TI  - Management of electronic media
SN  - 978-0-534-56399-8
U1  - 302.234 Alb M 
PY  - 2006///
CY  - 
PB  - Thomson Wadsworth, 
KW  - Comunicación - Medios electrónicos
N1  - Incluye bibliografía; 2006
N2  - Sus temas principales son: Managing in the electronic media, the media marketplace: markets, mergers, alliances and partnerships. ethics of management, theories of management, financial management
ER  -