Albarran, Alan B. <br/><br/>
Management of electronic media 

 - 3a ed 
 -  Thomson Wadsworth,   2006 
 - 333 p.;   24 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>2006 
<br/><br/> Sus temas principales son: Managing in the electronic media, the media marketplace: markets, mergers, alliances and partnerships. ethics of management, theories of management, financial management 
<br/><br/><label>ISBN: </label>978-0-534-56399-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comunicación - Medios electrónicos
<br/><br/><label>Dewey Class. No.: </label>302.234 Alb M