Klein, Robert A <br/><br/>
Promotion and marketing for broadcasting, cable, and the web 

 - 4a ed 
 - Madrid:   Focal Press,   2002 
 - 274 p.;   23 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>2002 
<br/><br/> Sus temas principales Mrketing the media, designing on-air, print, and on- line promotion.comercial radio promotion, network television promotion,local station promotion, cable marketing promotion 
<br/><br/><label>ISBN: </label>978-0-240-80497-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Canales de Distribución
<br/><br/><label>Dewey Class. No.: </label>658.84 Eas P