TY  - BOOK
AU  - 
TI  - Advertising campaing planning: developing an advertising based marketing plan
SN  - 978-1-887229-06-7
U1  - 659.113 
PY  - 2000///
CY  - 
PB  - Chicago, 
KW  - Publicidad Multimedia
N1  - Incluye bibliografía; 2000
N2  - Sus temas principales Target audience, working procedures,writing style, computer considerations, campaing outline,situation analysis
ER  -