TY  - BOOK
AU  - Durgee, Jeffrey F.
TI  - Creative insight: the researchers art finding hidden needs for new products and new brand positionings
SN  - 978-1-887229-26-5
U1  - 658.84 
PY  - 2005///
CY  - Chicago: 
PB  - Copy Workshop, 
KW  - Marketing - Canales de Distribución
N1  - Incluye bibliografía; 2005
N2  - ISus temas principales Speaking of unspoken needs, who to interview,howmany,when where ,and how, needs and meanings , the self, usage behavior, histories as sources of product meaning and needs, final troghts, methods, analysis, and making marketing recomendations
ER  -