Durgee, Jeffrey F. <br/><br/>
Creative insight: the researchers art finding hidden needs for new products and new brand positionings 

 - 1a ed 
 - Chicago:   Copy Workshop,   2005 
 - 231 p.;   23 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>2005 
<br/><br/> ISus temas principales Speaking of unspoken needs, who to interview,howmany,when where ,and how, needs and meanings , the self, usage behavior, histories as sources of product meaning and needs, final troghts, methods, analysis, and making marketing recomendations 
<br/><br/><label>ISBN: </label>978-1-887229-26-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Canales de Distribución
<br/><br/><label>Dewey Class. No.: </label>658.84