TY  - BOOK
AU  - 
TI  - The new account manager: redefining the crucial role of account service in the changing business of advertising
U1  - 658.84 
PY  - 2003///
CY  - Chicago: 
PB  - The Copy Workshop, 
KW  - Marketing - Canales de Distribución
N1  - Incluye bibliografía; 2003
N2  - Contents: The view from 20,000 feet. The view from 200 feet. Tools of the craft. Wants, needs, and expectetions. What a ride. Everday super-human. The business of new business. Managing your carrer
ER  -