Dickinson, Don <br/><br/>
The new account manager: redefining the crucial role of account service in the changing business of advertising 

 - 1a ed 
 - Chicago:   The Copy Workshop,   2003 
 - 414 p.:   il.;   23.50 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>2003 
<br/><br/> Contents: The view from 20,000 feet. The view from 200 feet. Tools of the craft. Wants, needs, and expectetions. What a ride. Everday super-human. The business of new business. Managing your carrer. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Canales de Distribución
<br/><br/><label>Dewey Class. No.: </label>658.84