TY  - BOOK
AU  - 
TI  - Make the sale: how to sell media with marketing
SN  - 978-1-887229-16-6
U1  - 658.82 
PY  - 2003///
CY  - Chicago: 
PB  - The Copy Workshop, 
KW  - Promoción de Ventas
N1  - Incluye bibliografía; 2003
N2  - Contents: Target audience, the role of the media rep,local media, the local media mix,local market research,terms you'll use every day, rates and contracts, staying organized,messages - getting started
ER  -